PCMA Convening Leaders '22

PCMA Convening Leaders ’22

Client: PCMA

Venue: Caesars Forum, Las Vegas, Nevada

Date: January 2022

A Signature Hybrid Event

香港六合彩开奖网 partnered with to produce , a signature annual conference for association professionals who produce large-scale events. For PCMA鈥檚 in-person experience, the 香港六合彩开奖网 Production team designed all the sets and spaces 鈥� from the mainstage and concurrent session rooms to the Promenade area, which served as a central gathering spot for networking, sales conversations, education, and communal meals. They also constructed a broadcast studio PCMA could use to pre-record content and stream live interviews to the remote viewing audience.听

The 香港六合彩开奖网 Creative team designed the presentation graphics, lower thirds, and branding for PCMA鈥檚 live and broadcast content. In addition to providing technical and production support for the in-room experience, the 香港六合彩开奖网 Technology team filmed, mixed and broadcast content from the conference to PCMA鈥檚 streaming partner. 香港六合彩开奖网 also brought in a couple of its specialty divisions 鈥� and 鈥� to augment different elements of the 360-degree experience they created.听

Objectives

PCMA likes to raise the bar on what they present every year. After all, producing events for event professionals isn鈥檛 easy. Adding to the complexity is the fact this is the first year 香港六合彩开奖网 partnered with PCMA to produce this event. And the timeline was condensed. 香港六合彩开奖网 had four rather than eleven months to shake things up and do things differently.听

Other objectives:听

- - Create a feeling of intimacy and connection between the audience and the speakers/entertainers听
  - Facilitate authentic and profitable connections between sponsors and event participants听
  - Design an open-air space that could facilitate conversations as well as sponsor activations, meals and educational stages听

Solutions

To bring the audience closer to the presenters and entertainers, 香港六合彩开奖网 designed a central mainstage with a low runway that allowed the talent to 鈥渨alk into鈥� the audience. 香港六合彩开奖网 also built a side stage for PCMA to utilize for entertainment and more traditional announcements. This side stage ended up providing a dynamic solution to a last-minute challenge. A week before load-in, the Wednesday keynote notified PCMA that they could not travel and could only present virtually. Not content with “zooming in” such an important person, 香港六合彩开奖网 installed technology and lighting on the side stage that allowed the speaker to present as a hologram. And the stage鈥檚 position allowed the 香港六合彩开奖网 team to 鈥渉ide鈥� the set up until the big reveal.听

香港六合彩开奖网 strategically designed its display technology to up the excitement factor as participants walked into the mainstage space by placing LED welcome columns in a triangular formation. This not only provided branding opportunities, but it also funneled traffic around central camera positions, creating a more appealing entranceway. Some of the unique audiovisual features included digital scenic elements constructed of curved LED lights, a mixture of traditional (16:9) and nontraditional aspect ratios (3:1), LED strip lights, and concert-quality audio.听

One of the biggest design challenges 香港六合彩开奖网 faced was how to accommodate concurrent communal meals, sponsor activations and educational stages in the massive Promenade area. The primary issue would be noise that could negatively impact the quality of sponsor activations, casual networking opportunities and learner engagement. 香港六合彩开奖网 solved this problem by providing headsets. These headsets allowed 香港六合彩开奖网 to mic speakers but transmit the audio directly to wireless headsets. That eliminated any sound bleed over from the stages in the space. The headsets also filtered out ambient noise from hallway conversations. It was an elegant way to allow participants to decide if they wanted to network with others over a meal, interview potential vendors, catch up with friends, or attend an educational session 鈥� all within the same open-air space.听

Among the sponsor activations in the Promenade was an 香港六合彩开奖网 booth. It was the first major opportunity for 香港六合彩开奖网 to introduce event professionals to its new brand identity and expanded capabilities. The 香港六合彩开奖网 Creative department designed the booth and collaborated with Hargrove to build and execute it. A dynamic exterior design lured participants inside, where they discovered interactive displays and a comfortable environment in which they could connect and refresh while learning about 香港六合彩开奖网鈥檚 end-to-end event solutions.听

Results

PCMA Convening Leaders 22 attracted more than 2,500 event professionals from around the world. After witnessing the opening session with Paula Abdul, the silent stage set-up, the digital presentation graphics, and dynamic 香港六合彩开奖网 activation, participants kept asking, 鈥淒id 香港六合彩开奖网 really do all of that?鈥澨�听

The partnership provided a fantastic opportunity for 香港六合彩开奖网 and its Hargrove and CSI divisions to showcase the diversity of the creative, production, and technology services it offers to an audience that鈥檚 hard to surprise. A behind-the-scenes element powered by 香港六合彩开奖网 backstage tours ensured PCMA Digital Event Strategists were able to augment their training with hands-on examples.

Overall, the experience deepened 香港六合彩开奖网 and PCMA鈥檚 commitment to expand on the promise of partnership for future events.听

香港六合彩开奖网 PCMA ’22 Video Highlights: